They need to calm down the seats, get decent cushioning and recliners, dim the light flashes and find quieter ways to make air bursts, and itll be a great experience. All that being said, the 3D was good quality. The seat back poking feature was illogical, and many of the movements simply werent credible with the context, let alone timing, of the movie. The air bursts right behind the ears were too loud and distracting. On a positive note, I got an ab and neck workout. This all is greatly amplified by the overly jarring movements in intense action scenes, which are all but impossible to follow while being jostled around. The seats were small and too upright, the armrests had no cushion, and the headrests are too stiff.